Lots happened in 2025

Behind the scenes, we spent the year listening, learning and refining how Littlefair’s shows up - not just visually, but in how we explain what we do and how we help people get the best results from wood finishing.

As we step into 2026, this felt like the right moment to say: this is Littlefair’s.

Listening came first

Before anything changed, we asked questions.

We listened to customers, read feedback and looked hard at where people felt unsure, confused or slowed down when choosing and using our products.

One thing became very clear...

From Wood Dye to Wood Stain

This was the most important change we made.

You told us you look for wood stain, not wood dye. So we changed it.

Not the product or its quality - just the language.

Calling it Wood Stain reflects how people actually talk about wood finishing and removes a barrier before a brush even touches the wood.

Clear words build confidence. And confidence leads to better results.

Clearer packaging, same product inside

You’ll start to see new bottles and labels appearing across the range.

They’re cleaner. More consistent. Easier to read.

This wasn’t about following trends or making things louder for no reason. In fact, it was the opposite.

We stripped things back so the important information stands out - what the product is, what it’s for and how it helps you achieve the finish you’re after.

(You might still receive an older label for a little while. Relax. It’s the same hand poured, hand labelled and hand packed product inside. We’ll get there.)

A new logo for a clearer brand

As the products evolved, the brand needed to catch up.

Our new logo is bolder, simpler and more confident - just like the direction Littlefair’s is heading in. It’s designed to work harder across packaging, digital and print to give the brand a clearer, more recognisable presence wherever you find us.

Built on what hasn’t changed

While a lot looks new, the foundations haven’t changed.

We’re still:

• Hand pouring and hand packing every product

• Focused on quality over shortcuts

• Obsessed with helping people get great results

Over a million bottles sold tells us one thing - the product works.

This rebrand is about making that easier to understand, easier to choose and easier to use...and we're justing getting started!

Looking ahead

This rebrand isn’t a finish line.

It gives us a stronger foundation to:

• Improve guidance and education

• Expand the range thoughtfully

• Support projects from start to finish

All with the same aim we’ve always had - to help you make wood look good.

Thank you for being part of our journey.